Updated: May 12, 2020
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Looking for a list of the most popular websites in the US (and Worldwide) in 2020?
We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.
We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.
Let’s kick things off with our US data.
Top 100 most visited websites in the US (as of 2020)
# Domain Monthly traffic
1 youtube.com 1,625,92
2 en.wikipedia.org 1,032,25
3 twitter.com 535,672,
4 facebook.com 512,517,
5 amazon.com 492,468,
6 yelp.com 189,284,
7 reddit.com 184,283,
8 imdb.com 168,686,
9 fandom.com 168,358,
10 pinterest.com 160,008,
11 tripadvisor.com 107,547,
12 instagram.com 95,560,0
13 walmart.com 94,951,7
14 craigslist.org 86,673,3
15 ebay.com 85,427,0
16 linkedin.com 71,106,8
17 play.google.com 68,140,5
18 healthline.com 65,456,4
19 etsy.com 59,552,3
20 indeed.com 59,104,9
21 apple.com 58,415,3
22 espn.com 56,865,8
23 webmd.com 55,318,1
24 fb.com 54,134,5
25 nytimes.com 53,500,1
26 google.com 45,771,3
27 cnn.com 44,051,4
28 merriam-webster.com 42,271,6
29 gamepedia.com 41,113,1
30 microsoft.com 40,922,5
31 target.com 40,028,1
32 homedepot.com 39,944,1
33 quora.com 38,618,0
34 nih.gov 37,592,9
35 rottentomatoes.com 36,892,3
36 netflix.com 36,591,4
37 quizlet.com 35,825,1
38 weather.com 33,784,9
39 mapquest.com 33,540,4
40 britannica.com 32,170,8
41 businessinsider.com 31,651,8
42 dictionary.com 31,612,2
43 zillow.com 31,481,9
44 mayoclinic.org 31,021,3
45 bestbuy.com 30,829,8
46 theguardian.com 30,465,8
47 yahoo.com 30,172,1
48 msn.com 30,142,7
49 usatoday.com 29,427,6
50 medicalnewstoday.com 29,423,5
51 urbandictionary.com 29,109,8
52 usnews.com 28,984,0
53 foxnews.com 28,826,3
54 genius.com 27,790,8
55 allrecipes.com 27,666,4
56 spotify.com 27,537,4
57 glassdoor.com 26,814,9
58 forbes.com 25,444,2
59 cnet.com 25,237,4
60 finance.yahoo.com 25,160,6
61 irs.gov 25,059,8
62 lowes.com 24,933,1
63 mail.yahoo.com 24,899,4
64 aol.com 23,665,6
65 steampowered.com 23,453,2
66 washingtonpost.com 22,865,5
67 usps.com 22,550,5
68 office.com 22,001,8
69 retailmenot.com 21,388,3
70 wiktionary.org 21,277,5
71 paypal.com 21,064,3
72 foodnetwork.com 20,471,4
73 hulu.com 20,434,2
74 live.com 20,292,5
75 cbssports.com 20,215,0
76 wayfair.com 20,047,7
77 ca.gov 20,037,0
78 bleacherreport.com 19,987,2
79 macys.com 19,817,7
80 accuweather.com 19,557,9
81 xfinity.com 19,553,3
82 go.com 19,552,6
83 techradar.com 19,127,5
84 groupon.com 18,996,1
85 investopedia.com 18,824,6
86 yellowpages.com 18,738,4
87 steamcommunity.com 18,511,5
88 chase.com 18,375,1
89 wellsfargo.com 18,263,3
90 npr.org 18,170,1
91 apartments.com 17,679,8
92 roblox.com 17,582,3
93 huffpost.com 17,380,5
94 books.google.com 17,219,3
95 bankofamerica.com 17,154,3
96 bbb.org 17,077,0
97 expedia.com 16,887,8
98 wikihow.com 16,570,2
99 ign.com 16,468,5
100 wowhead.com 16,302,2
YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.
It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.
SIDENOTE. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.
Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.
Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.
The keyword “Facebook” also has a high
Return Rate (RR) , meaning that most who perform this search tend to do so multiple times per month.
Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…
… which makes navigation via Google even quicker.
Next up, we have amazon.com with 492 million monthly organic visits.
Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.
So here are a couple of interesting observations from the rest of the top 100:
Google.com is in 26th place with 45.7 million monthly organic visits from the US. Believe it or not, 12% of this traffic comes from people Googling “Google.”
But perhaps more interestingly, 32% of Google’s organic traffic goes to the Travel subfolder.
This is in part thanks to the travel guide links Google places in their knowledge panel results.
For example, Google gets almost 40,000 monthly visits from the keyword, “Hong Kong”:
It’s a similar story for Google Maps, which receives an estimated 15% of all the site’s organic traffic.
This is because Google shows links to Maps whenever you search for a well-known location.
Long story short, around 59% of Google’s organic comes from people searching for “Google,” and Google’s travel guides and map links in the search results.
Craigslist
Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.
Yet it still gets more organic traffic than Ebay, Apple, Netflix, and many other big names.
How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.
Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.1% of its traffic.
Which got me wondering: how many of the top 100 websites in the US are only popular in the US?
So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:
Top 100 most visited websites in the world (as of 2020)
The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US:
YouTube, Facebook, Wikipedia, Twitter, and Amazon .
# Domain Monthly traffic
1 youtube.com 8,564,946,8
2 facebook.com 3,483,131,2
3 en.wikipedia.org 2,223,668,8
4 twitter.com 2,008,820,3
5 amazon.com 618,747,155
6 play.google.com 594,678,708
7 instagram.com 525,400,578
8 es.wikipedia.org 450,521,278
9 pinterest.com 419,840,135
10 live.com 419,057,040
11 imdb.com 389,278,950
12 ja.wikipedia.org 357,348,757
13 whatsapp.com 315,256,867
14 de.wikipedia.org 308,984,058
15 fandom.com 307,845,404
16 fr.wikipedia.org 306,008,351
17 vk.com 299,937,598
18 reddit.com 277,896,765
19 ru.wikipedia.org 253,857,905
20 apple.com 217,782,683
21 netflix.com 215,027,020
22 amazon.co.jp 206,835,985
23 msn.com 205,944,314
24 globo.com 203,482,996
25 linkedin.com 200,410,416
26 google.com 197,334,239
27 yelp.com 194,093,576
28 microsoft.com 179,206,931
29 uol.com.br 177,252,674
30 it.wikipedia.org 166,186,637
31 pt.wikipedia.org 153,482,472
32 yahoo.co.jp 150,932,658
33 bbc.co.uk 145,090,737
34 amazon.de 135,049,909
35 tripadvisor.com 134,219,865
36 rakuten.co.jp 132,204,128
37 support.google.com 128,799,145
38 office.com 116,473,782
39 theguardian.com 115,168,906
40 pl.wikipedia.org 113,268,197
41 amazon.co.uk 111,607,623
42 yandex.ru 110,298,630
43 healthline.com 104,819,137
44 indeed.com 104,593,155
45 dailymotion.com 103,827,264
46 ebay.com 101,045,479
47 walmart.com 100,334,049
48 wiktionary.org 95,456,240
49 craigslist.org 92,077,966
50 nicovideo.jp 91,812,374
51 roblox.com 91,671,735
52 booking.com 89,519,779
53 mail.ru 89,190,597
54 steampowered.com 85,163,467
55 fb.com 84,466,617
56 hurriyet.com.tr 83,969,109
57 zh.wikipedia.org 82,086,138
58 etsy.com 81,410,651
59 bbc.com 81,223,312
60 quora.com 81,192,535
61 mail.yahoo.com 81,141,280
62 spotify.com 80,654,263
63 cnn.com 80,277,058
64 webmd.com 79,556,807
65 nytimes.com 79,352,582
66 mercadolivre.com.br 77,560,136
67 merriam-webster.com
76,324,908
68 uptodown.com 75,686,181
69 rottentomatoes.com 74,904,506
70 softonic.com 72,108,964
71 y2mate.com 71,415,899
72 amazon.fr 71,408,301
73 gamepedia.com 70,707,697
74 espn.com 70,593,531
75 twitch.tv 70,162,342
76 leboncoin.fr 70,111,151
77 allegro.pl 69,706,184
78 indiatimes.com 69,693,628
79 cambridge.org 69,447,326
80 nih.gov 68,768,504
81 kinopoisk.ru 68,639,714
82 ar.wikipedia.org 66,976,264
83 nl.wikipedia.org 66,954,569
84 login.yahoo.com 64,014,200
85 elpais.com 64,004,505
86 id.wikipedia.org 63,577,464
87 namu.wiki 62,531,541
88 orange.fr 61,690,206
89 britannica.com 61,145,366
90 pixiv.net 59,810,778
91 flvto.biz 59,353,909
92 dictionary.com 59,187,469
93 reverso.net 59,128,969
94 tribunnews.com 59,016,358
95 mayoclinic.org 58,709,899
96 ivi.ru 58,004,798
97 eksisozluk.com 57,800,077
98 allocine.fr 57,234,331
99 genius.com 56,935,476
100 adobe.com 56,189,195
YouTube is the most visited website by far, with 8.56 billion search visits per month.
That means there are more clicks on YouTube search results every month than there are people in the world —a truly mind-blowing statistic.
Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.
For example, the 17th most visited website in the world—by organic traffic, at least—is vk.com . It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.
I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.
Another example is the 29th most visited website in the world: uol.com.br . According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”
That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.
This site is actually more popular in Brazil than Craigslist is in the US!
Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.
See how many organic visits
any website gets
Are you curious as to how much organic traffic a particular site receives each month?
Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key
SEO metrics .
To learn more, hit the “Organic search” tab.
Here, you will see an interactive graph showing that site’s organic traffic over time:
The graph above shows organic traffic to
ahrefs.com , which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.
Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.
To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.
You can see that ahrefs.com gets the majority of its search traffic from India,
US, and UK.
If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.
You can also check the “Top pages” report to see which pages on the domain get the most traffic.
Image Showing the 781 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.
Final thoughts
It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only . None of those figures take into account direct, referral, or any other traffic sources.
We also removed any NSFW websites from the list for obvious reasons.
If you’re curious about the full, unedited list, click here .
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